Millwall Football Club is one of 66 EFL clubs to have achieved Family Excellence Status for the 2022/23 season - marking the highest success rate since the standard was introduced 15 years ago.
The success of the Family Excellence Scheme is evident in the remarkable rise of junior season ticket sales, which have risen by 41% across the League since the 2007/08 season. Overall season ticket sales are also up by 28% in the same period.
The Family Excellence scheme sees clubs receive two visit assessments each season, in order to determine the quality of the family matchday experiences they provide. The scheme recognises the continuous improvement and best practice that emerges across the League and rewards clubs for their efforts in attracting and retaining young supporters.
Of the 66 EFL clubs which achieved Family Excellence status, 12 were recognised as ‘Gold Award’ winners for the exceptional family experience they provide for supporters on matchdays.
The appetite for live football shows no signs of slowing down with crowds for the 2022/23 season across the EFL increasing by 12% compared to the previous season with attendances at an all-time high this century.
EFL Chief Executive, Trevor Birch, said: “Our clubs deserve an enormous amount of praise for the outstanding work they have done in making sure the matchday experience is a welcoming one for all families, which has helped boost attendances across all our competitions.
“From improved engagement with supporters before and after games, to innovative approaches around the matchday itself, such as creating dedicated fanzones and improving catering options, clubs are pulling out all the stops to enhance their offering and attract the next generation of young fans.
“I would like to congratulate all those clubs who have achieved Family Excellence status and thank them for their efforts.”
